Ideas / music / marketing
Ideas that move music forward.
Notes on marketing, audiences and creative work across music and audio.
What we explore.
What we cover now, and what we will explore next. The published articles below are still focused on music marketing.
Music-Tech
Paid Advertising
Creative Testing
Email & Automation
Strategy & Industry
Published writing
From the music archive.
Existing articles on music promotion, campaigns and the culture around them. Kept in place as the scope of Insights grows.
01 / MUSIC MARKETING
How to Create a Successful Music Marketing Campaign
02 / MUSIC MARKETINGLeveraging YouTube for Music Marketing: A Comprehensive Guide
03 / MUSIC MARKETINGThe Rise of Indie Music: Opportunities and Challenges
All articles
Latest writing
- Why Music Licensing Matters: The Promotional Power for Artists
- Music Videos – Your Secret Weapon for Making it Big in the Digital Age
- Leveraging YouTube for Music Marketing: A Comprehensive Guide
- Music PR: Strategies for Getting Your Music Reviewed
- How to Create a Successful Music Marketing Campaign
- The Rise of Indie Music: Opportunities and Challenges
- The Power of Playlists: Leveraging Music Streaming Platforms for Artist Promotion
- Harnessing the Power of Social Media for Music Marketing
- The Impact of Virtual Concerts on Music Promotion
- Unleashing Your Sound: Cost-Effective Strategies for Music Promotion
Editorial note. Earlier articles reflect the time they were written. New writing will take a broader view across marketing, music-tech and audio.