Why Music Licensing Matters: The Promotional Power for Artists
Music licensing may seem like a bunch of legal jargon at first glance. But utilized strategically, it offers immense opportunities for artists to expand their reach and income. Let’s explore how. Licensing 101 – Understanding the Key Types There are a few core music licensing formats artists should understand to maximize their potential: The Financial […]
Music Videos – Your Secret Weapon for Making it Big in the Digital Age
In today’s oversaturated music scene, you gotta get creative if you want your sick beats to reach ears everywhere. Sure you could just drop an album, but let’s be real, no one notices a neat new record anymore. Instead, you need to be crafting music videos that grab attention and show off your style. Tell […]
Leveraging YouTube for Music Marketing: A Comprehensive Guide
In the digital age, YouTube has become the most powerful video platform for musicians to build their audience. With over 2 billion monthly users, the exposure potential is immense. However, simply uploading content is not enough. This comprehensive guide will break down best practices for artists to fully optimize their YouTube channel, promote new releases, […]
Music PR: Strategies for Getting Your Music Reviewed
For independent musicians, press coverage lends immense credibility when releasing new projects into the busy digital ecosystem. But cutting through the deafening noise requires research, tenacity, and truly understanding writers’ preferences. Music journalists and bloggers receive endless pitches daily. For yours to stand out, it must demonstrate genuine respect for the publication and the author’s […]
How to Create a Successful Music Marketing Campaign
In today’s digital landscape, even the best music won’t spread on its own. A thoughtfully coordinated marketing campaign galvanizes fan excitement leading up to an album release. Combining diverse promotional elements creates deeper impact and awareness. But launching a true campaign requires extensive planning across marketing channels, budgets, assets, responsibilities, and timelines. Defining goals, themes, […]
The Rise of Indie Music: Opportunities and Challenges
The independent music industry has entered a new frontier. User-friendly streaming platforms catering specifically to indie audiences have fueled incredible growth, with DIY and unsigned artists now generating 37% of global recorded music revenue. Digital services like YouTube and SoundCloud offer free access for aspiring musicians to share work and be heard. Additionally, empowering technologies […]